Israeli health officials have announced plans to launch a new business offering “vegetation juice” to patients with chronic diseases.
The Ministry of Health announced the initiative on Wednesday in a document entitled “The New Vegetarian Juice Company.”
The ministry said it will begin with a pilot program in the cities of Kiryat Arba and Ramat Gan, the two most populous communities in the Negev desert.
It will soon expand to the Golan Heights and the Gush Etzion, and will work with other communities and companies in the area.
The project is aimed at helping patients who suffer from conditions like cancer, diabetes and heart disease to make healthier choices.
A spokesperson for the ministry said the government has already begun to conduct clinical trials on the new juice, and is looking forward to sharing its results with patients in coming weeks.
The announcement comes amid growing concerns about the potential impact of the current wave of anti-vegetarians in Israel.
The government has announced several measures to combat anti-vaping campaigns.
The country’s parliament passed legislation last year to make it a criminal offense to sell, purchase or provide the information about products containing genetically modified ingredients, which some people believe may be harmful.
The new law also bans “propaganda” and the “distribution” of products containing GMOs, and requires health authorities to obtain a court order to prevent them from being sold.
The measures were also backed by the Israeli Chamber of Commerce and Industry, which said that Israel’s agriculture sector had become increasingly vulnerable to the anti-gmo campaign, which it claimed had damaged Israeli agricultural products and undermined farmers’ livelihoods.
Israel has also been one of the few countries to outlaw the production of genetically modified organisms in the United States.